Copywriting and Content Strategy for SaaS and Fintech

I help innovative brands grow industry authority and attract more leads with research-backed content strategies, thought leadership content, and conversion-driven copy.

You bring a fresh approach, incredible tech, and industry-leading insights.

The challenge is…

How do you distill it into compelling messaging?

You need copy that savvily communicates your brand's positioning and actually moves the needle:

Think more industry authority, qualified leads, and conversions.

Let me help.

I’m Shayna Wills. A copywriter and content strategist who thrives on transforming technical topics and jargon into engaging copy. I help SaaS, B2B, and Fintech brands like yours approach their positioning and content efforts strategically and soundly.

The result? Messaging that educates, resonates, and motivates your audience to take action.

Hi there!

What are your project goals? Here are some things I can do for you:

🎯Pin down your unique market position and turn it into targeted messaging

🎯Translate technical jargon into engaging content that captures customers’ attention

🎯Give your executives and thought leaders an authentic, informed, and authoritative voice

🎯 Create (or refresh!) web copy that converts leads

🎯Map out a plan for content that nurtures leads in your sales funnel

My Services

Website Copy

Not getting any traction on your site? Preparing for a brand or product launch? I’ll create a website, sales page, or product landing page that answers to your customers’ hesitations, needs, and desires. The result? More qualified leads and satisfied customers.

Content Strategy

You know that content marketing can help with brand awareness, lead gen, and product differentiation — but you’re not sure where to start. I’ll work with you to hone in on your brand messaging, scope out the competitive landscape, and define achievable + measurable content goals.

Content Writing

Do you need a writer who actually gets your brand? I’ll harness my background in SaaS and Fintech to create content that’s compelling, engaging, and accurate. You’ll save time and headache working with someone who knows your industry — and you’ll get better results.

Need Powerful Messaging Fast? Book My Day!

If you don’t have the time, budget, or stamina for weeks of copy collaboration (trust me, I get it!) then an 8-hour, highly-focused day of copy strategizing might be just what you need.

What’s included: I’ll send you a quick questionnaire to get to know your brand and project goals, and we’ll hop on a 30-60 minute discovery call. Then, I’ll dedicate 6 hours to the project, and we’ll wrap up with a 30-minute call to run through the copy. You’ll get 2 rounds of edits that can be completed over 1 week.

$1250 investment.

What can I deliver up in a day? Here are some suggestions:

  • a new webpage

  • web copy optimization suggestions for 2-3 pages

  • a mini brand messaging guide

  • a basic content strategy guide

  • a 3-part email sequence

  • a lead magnet

Something else you have in mind? let me know!

Invest in your brand with strategies + copy that position you for success.

Ready to see actual ROI on your marketing efforts? Let’s talk — I’d love to learn more about your project goals.

Say goodbye to hazy messaging, hesitant buyers, and leaking sales funnels.